Even it’s not directly linked to swiss graphic design and typography, I wanted to share that with you. This summer I was reading John Maeda’s new book, The Laws of Simplicity which I found very interesting and very inspiring for every life including graphic design. So I invite you to read this book and watch this lecture. The world needs more people like him….

About John Maeda:
John Maeda is a programmer and an artist — and is committed to blurring the lines between the two disciplines. As a student at MIT, studying computer programming, the legendary Muriel Cooper persuaded him to follow his parallel passion for fine art and design. And when computer-aided design began to explode in the mid-1990s, Maeda was in a perfect position to influence and shape the form, helping typographers and page designers explore the freedom of the web.

He jokes about himself as “the guy who makes the flying letters.” But behind this joke is a deep insight into the way good programming can create new forms of good design — the guiding principle of Web 2.0, where type and images can behave in brand-new ways to communicate and amuse.

(via Swissmiss)

Fight for your font… Watch the video on CollegeHumour.

(via QBN)

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Objectified is currently in production and will have its world premiere in early 2009. Join our mailing list or subscribe to our RSS feed to stay informed of screening announcements.

Featuring
Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Rob Walker (New York Times Magazine)
and more participants TBA

Also available a tee-shirt and a limited poster “Objects” logo print by Build, silkscreened in black and metallic silver on archival paper. A2 size (16 1/2″ x 23 1/2″) 100 numbered copies.