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To celebrate the 50th anniversary of the Helvetica™ typeface, Linotype™ invites designers worldwide to take part in the Helvetica NOW poster contest.
More details can be found here.

Widely-known example of avant-garde typography design :

Ilia Mikhailovich Zdanevich 1923 poster for his and Tristan Tzara’s Soirée du coeur à barbe [Evening of the bearded heart].

Zdanevich, Soirée du Coeur à Barbe (Paris, 1923)

Ilia Mikhailovich Zdanevich - also found under the pseudonym Iliazd - (April 21, 1894 – December 25, 1975) was a Russian writer and artist associated with the Dada movement. He was born in Tbilisi and died in Paris.

Avant-Garde Typographic Experimentation include features such as:
- Variation in type font and size
- Assymmetrical layout
- Use of diagonals in layout
- Designed use of white space
- Emphasis on contrasting elements

The goals were to shock the bourgeois and their concept of art as “high culture”, by pushing the boundaries of what is accepted as the norm, or the status quo, primarily in the cultural realm.

At the time you’ll be reading this post, I’ll be on my way to New York City. I’ve choosed SWISS Airlines for the price but Surprisely I’ve discovered they will show, on those private TVs, a documentary on swiss design… Funny right ? Maybe next time they’ll show the Helvetica Film. Who knows ?

See you next week then, for reports on NYC found types, Helvetica exhibition at MoMa and more…

PS: I love this SWISS logo.

[tags]video, swiss design, swiss airline, craft[/tags]

Very nice poster designed by Matthew Wahl. Set up with Akzidenz Grotesk.

[tags]Matthew Wahl, Akzidenz Grotesk, typography, poster[/tags]