In honor of the first typeface acquired for MoMA’s collection, the installation presents posters, signage, and other graphic material demonstrating the variety of uses and enduring beauty of this design classic. As a special feature in the exhibition, an excerpt of Gary Hustwit’s documentary Helvetica reveals the typeface as we experience it in an everyday context.

Organized by Christian Larsen, Curatorial Assistant, Department of Architecture and Design.

50 Years of Helvetica
April 6, 2007–March 31, 2008

Architecture and Design Galleries, third floor

Info via Helvetica Film